Hey Darryl,
I've seen it in action, but I've never heard that phrase before--interesting.
I lived in Sweden for five years, right when Britney Spears, Destiny's Child, and Christine Aguilera hit big. To top it off, a Swede had produced one of Britney Spears's records. Yikes! I couldn't escape it. There were even 30- and 40-somethings on the radio talking about how great and talented they all were. It was a media whirlwind.
The thing is, as is everywhere, there is some really great music in Sweden that never got any notice. The Bob Dylan revolution never happened to rock and roll there either, so pop music never became gentrified, so to speak--never became very smart lyrically. I was bombarded by American tweenie pop, Swedish hiphop, and Euro-techno dance music. Uggh!
Swedes going nuts over New Zealand = Going Coastie?