Yep. Syncing licenses are BIG money. The bigger the band, the bigger the fee, the bigger the movie, make that fee even bigger. Unlike royalties for a band covering a song, where anyone can cover anyone’s song…you just have to pay royalties to the rights holders based on units pressed/streamed. W/ a syncing license, where music is put in tv/film, prior approval by the rights holders is required as the visuals can change the context of a given song. Some bands will go as far as giving notes on a screening of a proposed sync, telling the director what they will and will not allow to be on screen while their song is playing…and when the song should start/stop. Fees for bigger bands like The Beatles/Zeppelin can get up in the 1-2-3 million dollar range for just 2-3 minutes of music. It’s why blockbuster films often have a 25 million dollar budget just for the soundtrack. There’s definitely money to be made, as had been noted, if the new catalog owners are much more relaxed w/ their syncing approvals. I can already see songs being used as double entendres for tv advertising. Something the original artists would have never allowed.