Have we seen this model, yet?

[kakerlak]

Gloss mahogany center-block SFII, with a stop tail, gold hardware and DeArmonds?

 

[guitarlover]

Not in real life but it is quite "prominently" on the guild website in the "latest" window ;-)

Nice demo too :

But he can make every guitar sound great !
A version with a bigsby would be welcome no ? What do you think ?

 

[DeArmond Hammer]

A version with a bigsby would be welcome no ? What do you think ?

That would be a Starfire III with Dynasonics, and it would be welcome by me!

 

[twocorgis]

Is it just me, or does it seem like CMG is flinging poo on the wall to see what sticks? It's like when GM had seven different branded versions of the Trailblazer, and we know how that ended.

 

[kakerlak]

Just noticed the little triangular, 3-screw TRC.

 

[SFIV1967]

Yes, discussed more than a year ago already! Nothing new. Still made at SPG in Korea despite the triangle TRC.

Summer NAMM 2019

Does anyone have any info or speculations on what Guild will present at this years summer NAMM?

letstalkguild.com

STARFIRE II ST DYNASONIC in ROYAL BROWN?

Is this new? It just popped up on Instagram. Not crazy about the hardware color or choice of, but the DeArmonds are a first for the Newark line, aren't they?

letstalkguild.com

NS Starfire II-ST Dynasonic

This uses a new DeArmond pickup that they call a Dynasonic but it lacks the undercarriage of the Gretsch Dynasonic (Gretsch invented the name). It appears similar in design to the DeArmond 2000 pickups that Fender sold to Gretsch to use in the Historic/Electromatic series and that Guild used in...

letstalkguild.com

Ralf

 

[powerwagonjohn]

Trailblazer was a Plymouth truck. I think you mean Blazer!
Thanks John

 

[Guildedagain]

The Trailblazer was kinda rare compared to Ramcharger. Had a nice one of those, '77 400 4sp cast iron '68 Roadrunner intake with AFB, dueled off on 35x12.50x15's, what a beast. Surprised quite few Covettes etc from a light.

In Corgis defense, Chevy did later make a Trailblazer.

 

[twocorgis]

The Trailblazer was kinda rare compared to Ramcharger. Had a nice one of those, '77 400 4sp cast iron '68 Roadrunner intake with AFB, dueled off on 35x12.50x15's, what a beast. Surprised quite few Covettes etc from a light.

In Corgis defense, Chevy did later make a Trailblazer.

Yes they did, I'm talking about this SUV.

There was an Oldsmobile version. There was a Buick version. There was an Isuzu Version, There was even a Saab version. And people wondered why GM went broke. Took "Badge engineering" to a whole new (and forgettable) level. Where's Al when I need him?

 

[Walter Broes]

It's yet another model I don't "get" - if you're going to go Starfire with DeArmonds, why not go all the way, and have it with a Bigsby and without the block under the bridge?

 

[GGJaguar]

It's yet another model I don't "get" - if you're going to go Starfire with DeArmonds, why not go all the way, and have it with a Bigsby and without the block under the bridge?

+1. It would have been super easy for them to offer a NS Starfire III with the fake DeArmonds. It would be different enough from the current Anti-hum version to justify it.

 

[shihan]

I really don’t understand what’s going on with Cordoba/Guild. It’s like they’re trying to make guitars that people would want if they had other features. I don’t know who this appeals to.
I really like RJ’s playing, he’s a monster, but I don’t understand a demo that uses boutique effects and backing tracks for everything. I don’t know what that guitar sounds like.

 

[kakerlak]

I really don’t understand what’s going on with Cordoba/Guild. It’s like they’re trying to make guitars that people would want if they had other features. I don’t know who this appeals to.
I really like RJ’s playing, he’s a monster, but I don’t understand a demo that uses boutique effects and backing tracks for everything. I don’t know what that guitar sounds like.

Ditto. Walter's demos give a much clearer idea of what the guitar does. And yeah, I don't really did the combo of DeArmonds and center block.

 

[Walter Broes]

I really don’t understand what’s going on with Cordoba/Guild. It’s like they’re trying to make guitars that people would want if they had other features.

I get the distinct impression that whoever's in charge is not a Guild history buff, or a true aficionado. It reminds me of the not so distant situation at Gibson when all of a sudden a flat top dual P90 Les Paul was a "junior special", and you felt like sending them an email saying "uh...that's a les paul special...a junior is something else".

Kinda like Guild owning the DeArmond trademark, and calling their pickups "Dynasonics". "Hey Cordoba? That's what Gretsch called/calls them!"

 

[Walter Broes]

It would have been super easy for them to offer a NS Starfire III with the fake DArmonds

The way you just matter of fact-ly call them "fake DeArmonds" gave me a good chuckle. Not that I disagree...

 

[shihan]

I get the distinct impression that whoever's in charge is not a Guild history buff, or a true aficionado. It reminds me of the not so distant situation at Gibson when all of a sudden a flat top dual P90 Les Paul was a "junior special", and you felt like sending them an email saying "uh...that's a les paul special...a junior is something else".

Kinda like Guild owning the DeArmond trademark, and calling their pickups "Dynasonics". "Hey Cordoba? That's what Gretsch called/calls them!"

I couldn’t agree more. I realize most people (including Cordoba) don’t care much about Guild naming conventions, but, come on, how hard could it be to have some historical consistency?
They could easily ask here, we’re full of good advice!

 

[fronobulax]

They could easily ask here, we’re full of good advice!

They know we're here. From a couple quick conversations fivish years ago, they are interested in selling new guitars. They are willing to learn the history, have some respect for it, but ultimately the target audience does not appear to know enough history to make history related marketing decisions particularly cost effective. That said, and it was FMIC who decided this and CMG just expanded, it seems to me to have been a brilliant moves to make the Newark Street models "inspired by" rather than "reissue" or "recreation". So "history" might not be a major driver in selling new Guilds. IMO YMMV and Deja Vu

 

[kakerlak]

They know we're here. From a couple quick conversations fivish years ago, they are interested in selling new guitars. They are willing to learn the history, have some respect for it, but ultimately the target audience does not appear to know enough history to make history related marketing decisions particularly cost effective. That said, and it was FMIC who decided this and CMG just expanded, it seems to me to have been a brilliant moves to make the Newark Street models "inspired by" rather than "reissue" or "recreation". So "history" might not be a major driver in selling new Guilds. IMO YMMV and Deja Vu

It's not like it's hard to study up. I mean jeez, you bought the company, take an interest! Just by buying and reading Hans' book, you'd have a pretty good starting point!

 

[fronobulax]

It's not like it's hard to study up. I mean jeez, you bought the company, take an interest! Just by buying and reading Hans' book, you'd have a pretty good starting point!

You want to get them a copy since it can be scarce and pricey?

Seriously, I think a lot of people on LTG tend to give the company's history and tradition a lot more importance than the people who buy (and market) new Guilds do. I think it's not just Guild. To grab some examples - Once you bought a Whopper and did so because you knew what you were getting and liked it. Now you buy a Whopper to have it your way. "Not your Father's Oldsmobile" was clear and deliberate break with history and tradition.

What I would find interesting would be the comments of someone who has more Guilds in their sig that are 2015 or newer than Guilds older than 2015. Their opinion on the role of history and tradition in selling new Guilds would be more credible than mine but I'm betting history and tradition are not why they bought a Guild instead of a Martin, Fender or Gibson.