Jury's out for me, at least until I could get one in my hands and give it a go. I have a nice '2000 dreadnaught made by the same folks and it's quite a beauty to play. I agree that it's an odd shape and that binding interruption lacks finesse, but maybe, just maybe, they know what they're doing. On the other hand, they've made their rep on acoustics and electrics may be a whole other ball game for them. Could be a false start, who knows.
If it was a real player I wouldn't mind its squashed looks. It might even start to grow on me. Much depends on how much they'd want for one, of course. I doubt I'd buy it brand new. I like to buy used gear in general anyway.
In any case, I'll be looking forward to reviews of this one.