New Surfliner

[GGJaguar]

Guild's teaser. Looks like 2 pickups. Wonder if it will have a vibrato tailpiece?

 

[chazmo]

Looks like purple finish too!

 

[amnicon]

Purple Surfliner?? Yes please!!

 

[Walter Broes]

There's a couple of new Surfliners coming soon, but I've been instructed to shut up.

 

[chazmo]

There's a couple of new Surfliners coming soon, but I've been instructed to shut up.

Do tell.

 

[GGJaguar]

There's a couple of new Surfliners coming soon

Hopefully, one of them has a vibrato tailpiece regardless of pickup configuration.

 

[matsickma]

My guess... Two SC pickups keep the price point low and a Guildsby version.

We should offer up suggestions to see who guesses correctly.

 

[davismanLV]

Saw this on FB today!! I got excited then life got in the way. Wow!! I want ... I've never had an electric guitar in my life... but I want this one!!

 

[SFIV1967]

Two ... pickups keep the price point low...

No, will be actually a bit more expensive.

Same same but different... The new "Guild Surfliner HH" with two "HB-2":

Canyon Dusk and Shoreline Mist:

​

8 different pickup settings:


Was actually already shown mid 2022 at NAMM and won the Best in Show award! But wasn't available until now.

Surfliner series

As long as it is comfortable, stays in tune, has good pups and doesn’t start falling apart then it’s good to go. Totally agree. Nothing is more frustrating than poor quality tuners, especially to a beginner. My first electric was a frustrating Peavey Patriot which had completely incompetent...

letstalkguild.com

And they are now on the Guild webpage:

Guild Guitars | Surfliner HH Canyon Dusk

One of Guild’s few electric models featuring a 25.5” scale length, two HB-2 humbuckers with Alnico II magnets & push/pull coil-splitting for single-coil tones.

guildguitars.com

Guild Guitars | Surfliner HH Shoreline Mist

One of Guild’s few electric models featuring a 25.5” scale length, two HB-2 humbuckers with Alnico II magnets & push/pull coil-splitting for single-coil tones.

guildguitars.com

And you can already buy them:

🎸 Guild Alternative Design Guitars

Large selection of Guild Alternative Design Guitars ᐅ Browse and shop now at Thomann - Europe's largest music store | free shipping ✓ 30 days money back ✓

www.thomannmusic.com

Ralf

 

[The Guilds of Grot]

Saw this on FB today!! I got excited then life got in the way. Wow!! I want ... I've never had an electric guitar in my life... but I want this one!!

It's never too late Mr. Dylan!

 

[chazmo]

Awesome! Thanks for sharing, guys!

 

[GGJaguar]

The new "Guild Surfliner HH" with two "HB-2"

So will this model be a less expensive alternative to the MIC Aristocrat HH.

 

[chazmo]

I guess that's one way to look at it, GG... But, things are already weird since Guild has competing models between StarfireI (Indonesia, I think) vs the MIK/MIC StarfireNs...

I think they have competing parts of the company designing products.

 

[SFIV1967]

So will this model be a less expensive alternative to the MIC Aristocrat HH.

If this was a question, yes, definitely. $469 street price and EUR 529 in Germany (incl. 19% VAT).

I think they have competing parts of the company designing products.

I see it as production for different price points.

Ralf

 

[chazmo]

I see it as production for different price points.

Ralf

Maybe, Ralf. It seems highly disorganized though... More indicative of random people throughout the company just coming up with ideas. I have no problem with that, by the way, but even if they're looking at different price points, as you say, they are cannibalizing their own sales, I think. Don't you? We've already had people look at NS Starfire 5s and end up with SF1s... I don't know.

 

[GGJaguar]

But, things are already weird since Guild has competing models between StarfireI (Indonesia, I think) vs the MIK/MIC StarfireNs...

Yes, but I'm looking at it on a "by model" basis. The Surfliner HH is a solidbody with a full-size HB pickups. The MIK S-100 would the closest model in terms of specifications, but it's a much more expensive (and better quality) guitar. The MIC Aristocrat HH, while chambered and not fully solid, isn't terribly expensive, but it has a set-neck while the Surfliner has a bolt-on neck making the Surfliner less expensive to make.

 

[GGJaguar]

We've already had people look at NS Starfire 5s and end up with SF1s... I don't know.

True dat.

 

[chazmo]

Yes, but I'm looking at it on a "by model" basis. The Surfliner HH is a solidbody with a full-size HB pickups. The MIK S-100 would the closest model in terms of specifications, but it's a much more expensive (and better quality) guitar. The MIC Aristocrat HH, while chambered and not fully solid, isn't terribly expensive, but it has a set-neck while the Surfliner has a bolt-on neck making the Surfliner less expensive to make.

I guess my thought is this, GG... If this plethora of models puts more people on to Guilds, one way or another, then it's great! That's essentially adding to the value equation for Guilds. Once upon a time, Guild used to be the best value for the money. That vanished in the mid-2000s and I would love to see that back.

I only worry about cannibalizing the sales within the brand, as I mentioned to Ralf. I

 

[GGJaguar]

And the first one has already hit Reverb.

Guild Surfliner HH - Shoreline Mist | Reverb

With its versatile electronics, traditional hardware, and incredible playability, the Surfliner HH is the perfect marriage of classic and contemporary. If you've been searching for a value-packed guitar that's great for serving up thick, rich tones and sleek retro vibes, this axe checks all the b...

reverb.com

 

[fronobulax]

We at LTG have never really understood how Guild/CMG saw the market in terms of price points for new electric instruments. My thought is that the Newark Street/Korea was once the only Guild electric. As production became feasible elsewhere and at lower cost Guild essentially created the budget or introductory line of electrics. As that line grows I expect to se NS/MIK production to be reduced to models that can compete as "mid-priced" and those that cannot will be phased out. Many companies offer similar products at different price points and can usually make adjustments in specs or marketing if they fear or observe cannibalizations. I think the Starfire bass illustrates this. There is the NS Starfire II which is expensive for an introductory model. The NS Starfire I has been phased out and replaced with the Starfire I which is different and innovative and cheap enough that it does not compete with the Starfire II.

Two rocker switches and push pull pots would drive me crazy but then chasing tone dynamically is not my thing.

But I still like the Surfliner.