Sharkline: Want tips on how to sell a guitar at a show

Darryl Hattenhauer

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There is a guitar show in Phoenics this Saturday and Sunday, and I need a strategy on how to get the most $ for my X440. Is there a day or time when sealers are more likely to buy and/or pay more? Should you take it to each booth and inquire?
 

adorshki

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Darryl Hattenhauer said:
There is a guitar show in Phoenics this Saturday and Sunday, and I need a strategy on how to get the most $ for my X440. Is there a day or time when sealers are more likely to buy and/or pay more?
I'd be surprised if such a time actually existed.
Darryl Hattenhauer said:
Should you take it to each booth and inquire?
From my experience in selling cars and related principles, yes, I'd take it to as many booths as I could and be up front with 'em:
I'd treat it like a "sealed bid", ask 'em if they're interested and let 'em know you are taking it around but you won't use one guy's price to jerk another guy around, you just want to come back to the guy with the high bid and let him know he "won".
It's not really an auction, it's "You have one chance to give me your best offer".
You should get some serious offers and weed out guys who just aren't interested in dealing that way.
It's kind of like the converse of walking out of the car dealership if you don't think the price is low enough yet. If they don't have anything left to give they let you walk, see what I mean?
The main point is a dealer normally doesn't want to waste time on somebody they think is just using them to try to get a better price out of the next guy by having an auction for one piece.You can do that on Ebay.
You gotta show 'em that you get that and are trying to be fair by keeping the bids "confidential", then you're more likely to get serious (and better) offers.
You might even try to start out with a (secret) idea of what you know you'd let it go for without further negotiations and if a guy hits that, close the deal right there, the old "BIN".
Let 'em know that's an option too.
If you do that with each prospect, they're more likely to bid a little higher, if they really want it.
Just my take, others might have better ideas based on experience with dealing in guitars at shows.
:wink:
Note sometimes selling is a lot like poker. You gotta keep your poker face on.
Somebody could hit your BIN and when you say "ok", they start trying to deal you down. Be prepared to "bluff it", and walk away. They just tried to take control and make you change your rules.
I have to do it all the time and since I know my market pretty well, I usually win, the customer folds and says something like "OK, I'll do it, but I had to ask, right?" :wink:
 

adorshki

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Default said:
Look for the Japanese?
:lol:
Yeah, forgot about those guys!
Also, just remembered, do you have any kind of appraisal for it? Something that could help corroborate your asking price if you decide to go the traditional negotiating route?
Anything relating to the guitar, like posts from here, or a price guide, or pics in Hans' book, help build value for someone who's unfamiliar with Guild but interested in its potential.
 

gilded

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DH,

As someone who's exhibited at the Texas Shows before, dealers come to a show for several reasons:
1) They may have a few big ticket items they want to sell (or may not!).
2) They definitely want to sell things they can't get rid of in the home market.
3) They may want to trade with other dealers and bring back different merchandise to the shop.
4) They are looking for instruments that will interest a list of customers, as in, "Get me a green SG", or, "I'm looking for Washburn parlor guitar."

People come up to all the exhibitors all the time and show them guitars.
Me, or my booth partner, "Hey what you got in the brown case?"
Seller, "I've got an 'Abednego 12' here, how much you want to give me?"
Me, "Let me see it." I look at guitar. "Dude, that guitar has such an outrageous paint job, I can barely see that crack in the body! I'll offer you $900."
Seller, "Mmmn, I need more!"
Me, "Good Luck!"
Seller walks off and comes back an hour later, "I'll take the $900!"

What's about to happen here? Nothing! The guy's walked the whole show and I'm the only one who offered $900, so I"m too high on the price in terms of trading it to another dealer at the show. So unless I have a special customer back home ("I need an Abednego 12 in a nutty color, Man!"), I'm going to offer the guy less or just tell him I changed my mind.

DH, another thing, most of the big buying is done the night before the show opens. All the big overseas or national buyers will spend most of their money with the dealers as they set up their booths. So, if you're lucky, there will be a few left on Saturday morning. Get there early and walk the guitar.

I'd have a pic of the guitar, with description, on the outside of the case (some people even put a pic on the back of their shirt, so a dealer can tell what you have if they happen to walk behind you). If someone sees the picture and asks you about the guitar, I'd say, "I have a first year Guild archtop in very good condition." If they smile and say, "thanks", they don't want to see it. If they ask you to open the case, then you have someone who is interested. I'd shoot them an offer a couple hundred over what you really want and see what happens. If they come in way below, you can say a couple of different things, like, "That's best offer I've had all day, but I'm looking to get a little more than that," or, "Thanks, Man, but I need to keep looking." "You can always say something like, 'Hey, I like that Shadrach 6. Maybe I'll come back and talk to you!" That let's the dealer know that you're not pissed off with him, but that you're going to check out some options, blah blah.....

Obviously, you are going to want to stop by booths that have electric arch-top guitars and Guilds. I think the 'first year made' factoid is a good thing and could make a difference to some one who is not even a Guild buyer (as in the following phone call, from a prospective Buyer to his customer back home, "Rodney? It's me, Billy from Meshach Guitars in Peoria. I got a first year arch-top! What? Oh, it's a Guild X-something, like the 28th made! Guy wants 22 bones. You want I send a pic? Okay, right now, Man"). If somebody gets close to what you were going to get out of this guitar when 'Guild Guy' had it on consignment, I think you ought to sell it and call it a good day.

There are still some big Japanese buyers, but the Glory Days are 20 years gone. As well, it depends on the size of the show. Overseas buyers usually show up at the 'Big Shows", not the little ones. Interestingly, the Biggest Overseas Buyers usually turn out to be whoever has the best 'home country vs. American dollar' exchange rate that month (week?). Sometimes it's the Brits, sometimes it's the Scandinavians, Aussies, Germans, etc. You never know. Ask the dealers when you talk to them. "Hey, who are the strong overseas buyers this year?" "The Swedes, Man!" "Yeah, do they have a booth?" "Uh-huh, look for the two Vikings over at a small booth against the main wall, blah blah."

Treat it like a game, go out there to make some friends, I bet you do fine.

Good luck, pal! HH
 

Jeff

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Darryl,

Harry's the man.

If you don't have a light weight luggage cart borrow one.
 

taabru45

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This is such good information, you see, we're more than just a bunch of pretty faces.... :lol: :lol: 8) Steffan
 

Yoko Oh No

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if you can obtain a photograph of any dealer in a "compromised" situation that could add a few zeros to your asking price
 

twocorgis

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A big +1 to what Harry said, and it's great to see him posting. Good luck Hat!
 

poser

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Darryl Hattenhauer said:
Thanks for the tips, Guilders. I did as suggested, and I sold it.

Good to hear.

How did it go? Do you have any additional advice you'd like to add?
 

adorshki

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Yoko Oh No said:
if you can obtain a photograph of any dealer in a "compromised" situation that could add a few zeros to your asking price
Darryl Hattenhauer said:
Thanks for the tips, Guilders. I did as suggested, and I sold it.
Is it a photo you can share here?
 
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