LA has it nailed. I'd like to add this. I've played Guilds almost exclusively since I was 8 years old. That was 1960. Guild has, for most of it's history, lacked cachet amongst the de riguer. It was never a great big company with a great big advertising budget, nor was it in a huge number of stores. Many of the up and comers who loved Guild guitars were snatched up by the major manufacturers with lucrative endorsement deals once they became very well known. George Benson comes to mind. So, for most of the years I've played guitar I would get a blank stare when I said I played a Guild. There was just not substantial awareness out there of the brand or it's manifest quality and value. That remains mostly true today, though, less so on the acoustic side.