The ad copy states "limited to only 1,000 sets, each individually serialized with 1959-style numbering" but I don't see any numbers on the pickups. Based on what looks like no indication that they're marked in any way that they're special (because then they wouldn't be 100% authentic!), I bet there are people who are either going to:
Swap them with Burstbuckers that don't have the BB1 stickers on them, then resell the set while keeping the "better" pickups
or
Do that AND then sell the better pickups "missing the case" for $900.
or
Sell the pickups as originals for $8,000
each then sell the box with some Burstbuckers in it for $1000
or
Sell the pickups as originals for $8,000 then sell the box alone for $600
or
Just sell some Burstbuckers claiming they're "Collector Edition"
etc.
I look forward to the first Gibson Dependable post to that effect.