The HOG is nuts to be sure. I grew up in and around Rochester, and live only and hour or so from there now. When I was a kid they completely ignored me. I would literally - LITERALLY - have to shout for a sales person to serve me. When I go in now someone will be shadowing me (often Bruce.) I suppose the difference is that I looked broke then and I look like I have disposable income now.
Anyway, if you're in the area you should stop in and check the place out. It is something of a museum, but it's also actually very small and cramped and all of the interesting instruments are not only out of reach but largely out of sight too, WAY up high on top of some cabinets where you can't even look at them never mind try them out. The truth is, the place is a wildly disorganized mess and always has been. (Not true; it used to be even worse.) I've heard from more than one person that has worked there that the basement is stacked floor to ceiling with dusty guitar cases that haven't been opened in decades. The really interesting treasures are probably down there, but we'll need to wait for Bruce and Armand to pass away (or go to prison) before anyone gets to go spelunking.