GGJaguar
Reverential Member
Based on what Drumbob has said, they weren't popular so maybe they were happy to give one to the magazine just for some publicity.
1970's Guild ads
- Thread starter GGJaguar
- Start date
Looking closely at the ads, I really doubt that Los Angeles's response (that it was just photo effects) is correct. This looks like a real body was made and shot for the ads. Especially if you look at the reflected and refracted edges. But, of course I could be wrong. In any case, I was just wondering if any real (actually playable) ones were made. It'd be interesting to see what the wiring and internals would look like.
SFIV1967
Venerated Member
Here it was from 2011:
Anyone have a "see-through" Guild?
Based on this ad, Guild made a "see-through" electric guitar. Does anyone have one? Pictures? How's it sound? http://cgi.ebay.com/1981-GUILD-AX-CESSO ... 588e1b57f5 walrus
letstalkguild.com
Ralf
SFIV1967
Venerated Member
Cool! Would love seeing a full scan of that July 1, 1979 Strings and Accessories price list! I only have the one from a year earlier (June 01, 1978)...Guild would send you one of these!
Ralf
Hi Ralf. I don't really get what it is you're pointing to in the picture (forgive my ignorance), but it's really the body I was referring to. Are you saying that the bridge, p'ups, and switch gear are just doctored up in the picture and not actually attached to the guitar? Surely, that could be possible.
In any case, it would not surprise me if a real electric guitar were built by Guild using a clear body (lucite or whatever)... I've just never seen or heard of one.
In any case, it would not surprise me if a real electric guitar were built by Guild using a clear body (lucite or whatever)... I've just never seen or heard of one.
SFIV1967
Venerated Member
Yes, that is how it looks to me, most obvious on the bridge but also tailpiece. All parts are only one dimensional, even the pointer nails, only heads. No 3rd dimension. Parts cutout from existing guitar pictures.
Acrylic guitars were not new end of the 70's however. Univox/Ampeg Dan Armstrong had them. Fender had already made a working one back in 1975:
Ralf
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Aristera
Senior Member
From Mar '73 Guitar Player (75 cents)
DrumBob
Senior Member
That's possibly the case. The guitar they gave away might have been a factory second. The S series guitars sold pretty well at the outset, but by the time I got there, our salespeople were having trouble selling them. Dealers would stock a few, then got stuck with them hanging on the wall, because nobody wanted them.
DrumBob
Senior Member
The Lucite bodied guitar did exist. It was a one-off for the ad, but I have no idea what happened to it. I'd speculate that it was either sold to a dealer or one of the salespeople.If the lucite body really existed, who knows, @DrumBob might know. But the parts were cut and pasted (by scissors) I'd say...
Ralf
The Guilds of Grot
Enlightened Member
Ooh, did Ralf just get DrumBob'd?
SFIV1967
Venerated Member
Possibly, and I am happy to be corrected by DrumBob. But again I point to the fact that I see no third dimension for the parts, so I accept that a plexiglas body with a mounted neck did exist, but the pointer nails, bridge, tailpiece and so on look not mounted on that body. So let the hunt begin to located that body!
Ralf
DrumBob
Senior Member
Regarding the Lucite guitar, I remember asking Neil Lilien about it, and he said, it was made specifically for that ad, and didn't elaborate further.
As mentioned, very often, prototypes and one-offs were bought by dealers or sales reps when we were done with them. Lilien and Tell were all about selling anything and everything they could, knowing they had to answer to the honchos at Advent Corporation. I remember the days when they both came in wearing suits, because they had to go to Manhattan to meet with corporate.
At one point, Lilien was strongly considering making piano benches for some company at the factory in Westerly. That never came to pass.
As mentioned, very often, prototypes and one-offs were bought by dealers or sales reps when we were done with them. Lilien and Tell were all about selling anything and everything they could, knowing they had to answer to the honchos at Advent Corporation. I remember the days when they both came in wearing suits, because they had to go to Manhattan to meet with corporate.
At one point, Lilien was strongly considering making piano benches for some company at the factory in Westerly. That never came to pass.
More Guild piano bench talk in this necrothread. I'm wondering if "Guest" is DrumBob?
https://letstalkguild.com/ltg/index.php?threads/hello-guild-guitars-and-benches.147349/
walrus
Capn Jaun refers to him as DrumBob here: https://letstalkguild.com/ltg/index.php?threads/hello-guild-guitars-and-benches.147349/#post-1253606
DrumBob
Senior Member
Yes, that Guest was me. I don't recall why that happened. It may have had something to do with me joining this forum, and then staying away for quite a while due to one member-who shall go unnamed-who bedeviled me at every turn. He's no longer active.
Yeah, baby!1978
