AcornHouse
Venerated Member
From the Yamaha LinkedIn page, Yamaha Guitar Group has purchased Cordoba.
Here’s the press release.
Here’s the press release.
We now play Yamahas
- Thread starter AcornHouse
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Guildedagain
Enlightened Member
Yamaha owns Ampeg?
I've always thought that Yamaha is a great company, and was hoping they would end up with Gibson when the rumors were swirling. Hopefully this will be a good thing. Sure seems like there's a lot of product overlap, though.
davismanLV
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Exactly. Yamaha has made some excellent guitars over the years and I've know people who've played with some really famous and good bands that played them. But wondering where this will take Guild. Maybe they've been struggling to stay solvent during these rough times, post pandemic? Not sure.....
It's hard to say. It could be a classic pump and dump (the legal kind) too. Time will tell I guess, but I think on the whole, this will be a good thing. Yamaha makes some products that are almost invariably a good value for the money, and it's way more than just guitars.
GGJaguar
Reverential Member
I'll start. Did Yamaha only buy the intellectual property or did they buy the manufacturing facility and equipment in Oxnard? Will Guild continue to be in Oxnard or will production move to a Yamaha facility outside of the U.S.?
Didn't see this coming but Yamaha makes some fine acoustic guitars for sure.
GGJaguar
Reverential Member
A couple of excerpts from the Yamaha press release. I'm trying to read between the lines, but it's a bit fuzzy still.
"The addition also brings with it skilled US-based premium guitar manufacturing and processes."
"Over the next several months, the teams at Córdoba Music Group and Yamaha Guitar Group will be looking for opportunities and interesting ways to provide new value to their customers, dealers, and distributors."
"The addition also brings with it skilled US-based premium guitar manufacturing and processes."
"Over the next several months, the teams at Córdoba Music Group and Yamaha Guitar Group will be looking for opportunities and interesting ways to provide new value to their customers, dealers, and distributors."
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kitniyatran
Senior Member
I don't know what to think, just makes me nervous, after all the changes Guild has been through through the years. 0h for the good old days when guilds were guilds
In a perfect world....Yamaha opens a US custom shop for higher end instruments, both Yamaha and Guild. AFAIK, they (Yamaha) have never had a US manufacturing presence. Yamaha leverages their considerable expertise on making factory instruments towards the Guild line for mass market instruments in the Pacific rim, and it's a win-win.
But who knows. Yamaha, like Guild, has never had an out-of-the-park home run of an electric guitar. They've been more respected in the acoustic field, but never had a killer there either. And to honest, I have owned several (and still own) Yamaha guitars, and while they have always been an excellent value, they've never had anything that's truly amazing.
But they might actually make the Guild brand a focus, unlike Fender, who really never knew what to do with them.
But who knows. Yamaha, like Guild, has never had an out-of-the-park home run of an electric guitar. They've been more respected in the acoustic field, but never had a killer there either. And to honest, I have owned several (and still own) Yamaha guitars, and while they have always been an excellent value, they've never had anything that's truly amazing.
But they might actually make the Guild brand a focus, unlike Fender, who really never knew what to do with them.
James Hart
Member
There can be only one! Pretty soon we will all play the same instruments decided for us by our overseers at Sweetwater.
jp
Senior Member
Revstarfire?
Westerly Wood
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Yamaha does mostly overseas mfg so interesting to see how US guild plays out.
Westerly Wood
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Big fan of red label Yamaha acoustics.
I like to think my Yamaha D25BR is right there with them.
I like to think my Yamaha D25BR is right there with them.
jp
Senior Member
In all seriousness, Yamaha is one of the most consistent quality instrument makers. I hope they allow Guild more creative license, while maintaining quality.
So did Cordoba before they bought Guild. I see some potential synergy here.
GGJaguar
Reverential Member
The only archtop I see on Yamaha's website is the SA2200 which is an ES-335 type. It's made in Japan so it costs much more than the Korean or Indonesian Starfires. I'd say Guild's archtops and semi-hollows will stay in the line, though they could all move to Indonesia for production (to were the Yamahas are made). Yamaha have 3 series of solidbody models with the low and mid ends being made in Indonesia and top model made in Japan. I don't see any competition from the Guild line with these, especially since the Pacifica line is Strat-like. The acoustics, on the other hand, are another story and I'm not sure how Yamaha will see which models are competing against each other or redundant.